[SHIPTRAC]
From Day‑One Momentum to a Scalable Outbound Engine
How Cymate became the primary business‑development channel for a newly founded logistics company serving DTC brands
Background
ShipTrac is an eCommerce fulfillment and 3PL shipping network that connects DTC brands with vetted third‑party logistics partners across the U.S. The company analyzes each brand’s shipping profile to reduce zones, secure competitive carrier rates, and streamline fulfillment.
Brands that switch to ShipTrac typically save 20% or more on shipping costs while unlocking nationwide fulfillment coverage and operational clarity, helping teams scale without adding headcount.
The Situation
When ShipTrac engaged Cymate, the company had just been founded. As a fresh company entering the competitive DTC fulfillment space, they faced the classic early-stage challenge: how do you build a pipeline and generate meetings when you're starting from zero?
As a new entrant, ShipTrac faced the classic early‑stage hurdles: zero historical data on what messaging would resonate, no validated ICP beyond “DTC brands that ship,” and the need to build an outbound motion that could keep up with a fast‑moving team.
The Solution
Infrastracture
We stood up a robust but lightweight outbound stack on day one and kept mailbox details intentionally simple so the focus could stay on learning velocity. Deliverability was treated as a first‑class metric from the start with ongoing monitoring and maintenance.
Strategy & Iteration
Momentum was immediate. Within the first week we recognized opportunities to widen top‑of‑funnel and sharpen the message‑market fit. Together with ShipTrac, we leaned into three pillars:
Contact Expansion: Systematically increased lead coverage—finding more of the right brands and operators inside them.
Data‑Led Messaging: Let reply data guide subject lines, value props, and CTAs; doubled down on angles tied to shipping savings and 3PL fit.
Deliverability Discipline: Continuous list hygiene, throttling, and reputation management to preserve high inbox placement as volume scaled.
Because things took off out of the gate, our job became disciplined optimization, not reinvention. We kept what worked, trimmed what didn’t, and created a repeatable weekly cadence of testing new angles while protecting what was already winning.
The Results
Within just five months, ShipTrac transformed their go-to-market motion entirely:
Established cold email as their primary source of business development, generating consistent, high-quality pipeline month after month
Generated 49 qualified meetings with DTC store owners actively looking for fulfillment solutions, all from a targeted outreach effort
Achieved strong engagement metrics with 816 total replies and 93 positive responses, demonstrating that their message resonated with the market.
Why it Worked
Day‑one execution with immediate learning loops
Relentless focus on deliverability as volume scaled
Tight collaboration and weekly optimization against real reply data
Let’s Build
Your Growth Engine
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