[EVENTUAL WEATHER]
33+ Meetings a Month with a New Product to Accelerate Growth
Partnering to refine outreach and secure high-quality leads for a unique weather guarantee solution for hotels. “They're doing email outreach for me and have been phenomenal, frankly the warm leads they've gotten me have gone a lot farther than the ones that were created on my own as well. It's been awesome. I really think that I'd recommend them to almost anyone that needs leadgen.”
Background
EventualWeather offers an innovative weather guarantee service for various outdoor attractions, including hotels, amusement parks, ballparks, zoos, and campgrounds. Their unique product ensures that if adverse weather impacts a visitor's experience (e.g., rain, extreme heat, snow), they receive a full refund for their visit, allowing them to enjoy their stay without worry. This solution provides a valuable safety net for businesses and a unique selling proposition for their customers.
The company aims to partner with large organizations and groups within the hospitality and outdoor recreation sectors, helping them enhance customer satisfaction and drive bookings by mitigating weather-related risks.
The Situation
Prior to partnering with Cymate, Nick, the Head of Hospitality at EventualWeather, was personally managing lead generation efforts. Leveraging his background in private equity and real estate, he utilized his LinkedIn network and direct outreach to connect with potential clients. While he was successful in generating some leads, he found that the volume and speed of new meetings were not meeting his desired pace. He was typically securing around two to three meetings per week through his individual efforts, and recognized the need for a more efficient and scalable outbound strategy to significantly accelerate growth.
EventualWeather's distinct offering, while highly beneficial, required precise targeting and nuanced messaging to effectively communicate its value proposition across diverse segments of the outdoor attraction industry. The challenge was not just to generate more leads, but to ensure they were high-quality, relevant prospects ready to engage.
The Solution
Infrastructure
To support sending 20,000+ of emails per month, we need to ensure the right infrastructure is in place:
33 secondary domains to protect their primary domain's reputation.
100 warm-up mailboxes sourced directly from Google and Outlook
Within weeks of launching, all mailboxes were running at 100% health, ensuring their messages landed in the inbox.
Strategy
Our strategy was built on close collaboration and continuous iteration. We worked in lockstep with Nick, conducting in-depth conversations to gain a granular understanding of EventualWeather's ideal client profile and to refine their value proposition for various market segments. This involved a constant feedback loop on copy drafts for both email and LinkedIn outreach, targeting specific niches such as glamping and outdoor operators, and amusement/water parks.
When initial messaging approaches or targeting strategies didn't yield the desired engagement, we didn't hesitate to adjust. We leveraged real-time performance data and Nick's invaluable industry insights to swiftly pivot and optimize. This commitment to ongoing refinement, rather than a "set and forget" method, was crucial in identifying the most effective messaging angles and consistently reaching the right decision-makers. Our proactive approach ensured that EventualWeather's campaigns were always evolving and maximizing their impact.
The Results
Within a short period of engagement, Cymate helped EventualWeather achieve significant growth:
Doubled Meeting Volume: EventualWeather successfully doubled their weekly meeting volume, consistently securing 4-6+ qualified meetings per week, a substantial increase from their previous average of 2-3 meetings.
Penetrated New Markets: We successfully launched and gained traction in new, highly relevant market segments, including glamping and outdoor operators, and amusement/water parks.
Consistent Warm Lead Flow: Cymate established a reliable and consistent flow of warm leads, freeing up Nick's valuable time to focus on high-value conversations and strategic business development, rather than manual outreach.
Let’s Build
Your Growth Engine
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