[ATELIER]
Averaging 5-7 qualified meetings per week with $20M+ fashion brands
How we fixed deliverability issue for Atelier to get 5-7 per week with $20M+ fashion brands
Background
Atelier Society is a modern luxury jewelry brand crafting timeless, genderless pieces for discerning consumers. Their collections blend minimalism with bold character, appealing to a new generation that values both aesthetic and ethics. Designed with sustainability in mind, Atelier is more than a product - it’s a statement.
With growing traction in the fashion space, Atelier sought to expand their reach into B2B partnerships with larger fashion retailers and buyers. However, their existing growth channels lacked the predictability and scale they needed. That's when they turned to Cymate to activate cold email as a serious acquisition engine.
The Situation
Before engaging with Cymate, Atelier Society was facing several bottlenecks that were stifling their outbound efforts. Despite identifying promising B2B leads, they couldn’t get consistent inbox placement, which meant their cold emails were often flagged as spam or simply unseen. Additionally, their lead sourcing processes didn’t always yield verified or high-quality data - resulting in poor campaign performance.
Although this wasn’t their first attempt at cold outreach, previous efforts didn’t produce measurable results. Frustrated but still hopeful about the potential of the channel, Atelier decided to partner with Cymate to build a more robust and scalable system.
The core challenge was scalability. Even if a few emails landed successfully, there wasn’t enough infrastructure in place to support consistent delivery at volume, and the offer messaging wasn’t fine-tuned to their niche market.
The Solution
Infrastructure Setup
Given the sheer volume of available leads in the fashion space, we designed a scalable and deliverability-safe infrastructure from the outset. We deployed multiple mailboxes across diversified domains and vendors, enabling us to rotate sending and protect inbox reputation. This setup allowed us to maintain high deliverability while scaling the number of outbound messages.
Strategy: What Didn’t Work
Initially, we relied on internal copy frameworks tailored to broader e-commerce or lifestyle markets. However, this approach failed to resonate with Atelier’s refined ICP - premium fashion buyers and wholesale directors. Our early campaigns saw low engagement, as the tone and language were not aligned with the expectations of their niche audience.
Strategy: What Worked
Realizing this disconnect, we pivoted. We worked closely with the Atelier team to understand their brand voice, the mindset of their buyers, and the exact language used in fashion B2B dialogues. By incorporating Atelier’s insider knowledge into our outreach strategy, we crafted messaging that was both relevant and respectful of the ICP’s sophistication. This collaboration led to significantly improved open and reply rates.
Why We Adjusted
The decision to shift strategies stemmed from two insights: inboxing alone wasn’t enough - we also needed to match tone and offer relevance. By refining the ICP and aligning the copy with their world, we were able to craft highly targeted campaigns that resonated with the right stakeholders and stayed out of spam folders.
The Results
3 - 7 qualified meetings per week with fashion brands generating $20M+ in annual revenue
Significant increase in inbox placement through domain diversification and warm-up protocols
Established a repeatable outbound process for engaging high-value B2B fashion prospects
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