[WOVEN]
Building a Recession-Proof Sales Pipeline
How We Helped the Startup of 2020 Get $115,500 in Monthly Pipeline Revenue During the Toughest Time for Their Market
Background
Woven, the Startup of 2020, is a technical evaluation platform that enables hiring teams to find experienced software engineers and avoid mis-hires.
For their offer to work, they need to target only Engineering and Talent Executives (CTO, Director of Engineering, VP of Engineering, HR Director, etc.)
They poured thousands of dollars into targeting people in need of their product. After months of trial and error, they couldn’t find a way to make it work.
So, they pay over $17,800 a month on good ol’ SEO and ads to get noticed through inbound leads. However…
The Situation
With all the job cuts in 2023 and 2024, things got tough. Finding companies that wanted to hire engineers was like looking for a needle in a haystack.
Their TAM was incredibly small, and their lead flow was very inconsistent. They even had to let go of five SDRs on their team, leaving only one behind.
The Solution
After just 3 weeks of working with their team, we went to the drawing board and designed a direct targeting strategy with a data-driven approach.
We leveraged AI and tools like Clay.com to build a funnel to draw in deals for their team.
After that, all we needed to do was to build an automated funnel that reached out to their exact ICP that could use their solution.
The Results
$115,500 in Monthly Pipeline Revenue and $2,577,960 Added to Valuation
That’s during the biggest tech layoffs of the century. Imagine what they could do when hiring picks up.
7-Billion Dollars Opportunity
One of these opportunities is with Workday, a multi-billion dollar giant in the tech world. This was a big deal, proving that their new strategy was paying off.
A Predictable Pipeline
They went from struggling to find deals to knowing exactly where to look. It was a turnaround that set them on a new path to growth and stability, even in unpredictable times.
Let’s Build
Your Growth Engine
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