[PIETRA]
40+ eCom Leads a Month From Cold Outreach Pipeline
“We partnered with Cymate to help with our outbound function, and it was fantastic to work with them.. would recommend over and over again”
Background
Pietra is a platform built to help creators and entrepreneurs launch and scale their own product lines. Whether it's fashion, jewelry, home goods, or health & wellness, Pietra handles everything from sourcing and manufacturing to warehousing and fulfillment. Their ecosystem makes it easier than ever for creatives to turn ideas into real-world products without operational headaches.
As Pietra looked to grow the number of brands and sellers on its platform, the challenge became clear: finding and qualifying the right type of lead from a massive and diverse TAM. They partnered with Cymate to develop a targeted outbound motion capable of cutting through the noise and delivering pipeline at scale.
The Situation
Before working with Cymate, Pietra’s marketing efforts lacked the structure and targeting precision required for true scalability. Their approach had generated some traction, but it couldn’t be turned into a predictable outbound engine.
While their total addressable market was broad, there were important nuances that made prospecting difficult. Leads in apparel, fashion, and other DTC verticals needed to fit very specific criteria - such as selling a physical product or having a clear product vision - to qualify as a fit for Pietra's offering.
They needed not just volume, but precision. Without the ability to qualify and segment properly, marketing resources were often spent on unqualified leads that didn’t convert.
The Solution
Infrastructure Setup
To support outreach at scale while maintaining domain health, we built a diverse infrastructure with multiple domains and mailboxes. This setup allowed us to send a high volume of messages without compromising deliverability or damaging sender reputation.
Strategy: What Worked From Day One
From the start, inbox placement was strong - but even more importantly, we crafted an offer that clicked with the audience. The value proposition we built with Pietra spoke directly to the creative pain points of founders trying to launch product lines. The campaign delivered positive results from the first round of sends.
Strategy: Audience Expansion and Collaboration
We worked closely with the Pietra team to refine copy and messaging using their internal insights about how their ICP thinks and talks. This helped us adopt the right tone and angles that resonated with each vertical.
In addition, we explored new audiences - including home goods and other adjacent categories - that Pietra had not previously targeted. With their trust, we launched campaigns into new sectors, widening the pool of qualified leads and uncovering hidden opportunities.
Why We Kept Iterating
Iterating was key, especially because Pietra’s ICP used specific language and had varied needs depending on the product vertical. We collaborated tightly with their internal team to sharpen the value prop and messaging. Each week, we tested new approaches and shared learnings in real time, continuously improving results and strategy alignment.
The Results
Multiple booked meetings and sales calls - with qualified prospects.
Secured multiple new deals - expanding Pietra’s partner base.
Validated new verticals - such as home goods, opening up future growth paths.
Let’s Build
Your Growth Engine
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