[DUET]
No Outbound Channel to 2-3 Meetings a Day in a Tiny TAM
Duet had no outbound motion in a niche with limited lead data and tight TAM. We built them an engine that consistently books 2-3 meetings a day, sourced 2,000+ qualified leads, and validated messaging now used across outbound and sales enablement.
Background
Duet Inc. is a specialized NEMT dispatch platform that helps brokerages and transportation providers streamline their ride scheduling, dispatching, and operational workflows. With a focus on speed, automation, and reliability, Duet allows NEMT teams to reduce no-shows, increase fleet efficiency, and improve patient transportation outcomes.
Built specifically for the NEMT industry, Duet is carving out a niche in a highly regulated and operationally complex sector. While the product is strong, scaling customer acquisition in such a narrow vertical requires a tailored outbound approach - which is where Cymate came in.
The Situation
Before working with Cymate, Duet did not have a formal outbound motion in place to generate new pipeline. Most of their growth had come through referrals and partnerships, but they knew that wouldn’t scale fast enough to match their long-term goals.
Their total addressable market was also quite small due to the niche nature of NEMT brokerages and transportation providers. On top of that, available lead data was limited, and many contacts were only reachable via generic inboxes, which posed deliverability challenges.
Finally, Duet had not yet validated a value proposition that reliably converted prospects into meetings. They needed a partner to help them test messaging, scale outreach, and build repeatable top-of-funnel momentum.
The Solution
Infrastructure Setup
Given the limited size of the lead pool and the sensitivity around deliverability, we deployed a clean outbound infrastructure focused on domain reputation and scale balance. We distributed sending across multiple vendors and mailboxes to reduce risk, especially since many contacts were generic or info@ emails that tend to have higher bounce rates. Maintaining high deliverability was crucial for this niche.
Strategy: What Worked From Day One
From the first campaign, we achieved consistent inboxing and immediate interest. Our team crafted a compelling offer focused on increasing dispatch speed and efficiency - a core pain point for NEMT operators. This messaging resonated well with decision-makers and began generating traction right away
Strategy: Refining the Copy Through Client Collaboration
We worked directly with Duet’s team to understand how their ICP talks, what language builds trust, and what triggers action. That collaboration allowed us to speak the prospect’s language and tailor the copy in a way that felt native to the space.
Why We Kept Iterating
We didn’t settle after initial success. Since Duet didn’t have a proven offer when we started, our team tested multiple value propositions and angles. Every week, we refined messaging and shared feedback loops with the client to find what converted best. This iterative mindset was key to scaling meetings without burning through their small TAM.
The Results
2-3 meetings a day with qualified NEMT brokerages and providers.
Dominating a very niche market.
Validated messaging frameworks that can now be used for both outbound and sales enablement.
Let’s Build
Your Growth Engine
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