In any given market, only about 3% of people are actively looking to buy, while 97% are not aware of your solution. Our job is to create a selling system that transitions dental offices from 'Who are you?' to 'Shut up and take my money.’

1. Coming Up with Unique Angles to Create an Irresistible Offer

It's quite obvious that approaching a dental practice and saying 'buy my stuff' is like asking a stranger to go home with you.

Their team lacks a no-brainer offer (cue Hormozi’s theme song) that dental clinics simply can't refuse.

So, we helped them compile three different offers that can help dentistries:

• Make More Money

• Reduce Costs

• Save Time

2. Segmenting Leads

Because not every clinic faces the same problem, we address this with a data-driven approach to gather data and segment our leads:

• If a clinic has a low rating, we suggested the Reputation Management feature, which can help increase their rating to attract more patients (Make More Money).

• If a clinic has a high rating, we propose solutions to reduce operational costs while still serving more patients (Reduce Costs).

• If a clinic has both a high rating and many reviews, we offer ways to streamline operations, preventing staff burnout (Save Time).

3. Fixing Sales Problems

Their team has only managed inbound leads in the past, so closing outbound leads is new territory for them.

We won't dive too deep into details here, but here are some highlights of what we've done:

• Revamped their sales process

• Rewrote their sales scripts

As a starting point, we advised them not to begin sales calls with “Hey I’m from iDentalSoft and we’re calling regarding your software inquiry.”