How 11 Agency took their outbound from a time-consuming struggle to a predictable, revenue-generating channel. "I've worked with a dozen agencies or so in the past, and I would say you guys are by far the best agency that I've ever worked with. Don't even look anywhere else. Just go with you guys."
BACKGROUND.
11 Agency is a Brooklyn-based Klaviyo Platinum Partner that helps 7- to 9-figure DTC ecommerce brands supercharge their retention marketing. They specialize in fully managed email & SMS campaigns, rebuilding and optimizing complex Klaviyo flows, and ensuring top-tier email deliverability.
Founded by Raymond Chen, 11 Agency works with marketing leaders at high-growth brands, including those backed by Y Combinator and a16z, to add tens of thousands in monthly owned revenue by turning email into a powerhouse channel.
Before partnering with Cymate, Raymond and his team were running cold outreach themselves. As experts in retention, not cold email, they found themselves tangled in the complexities of sourcing quality leads, enriching the data, and configuring various sales engagement platforms to work together. It was a major headache.
The technical setup was a constant struggle, and the process was a significant time drain on a team that needed to be focused on client service and growth. They knew they needed expert help to build a reliable outbound channel and diversify their lead sources beyond Upwork and referrals.
THE SOLUTION.
Infrastructure
To support sending 20,000+ of emails per month, we need to ensure the right infrastructure is in place:
33 secondary domains to protect their primary domain's reputation.
100 warm-up mailboxes sourced directly from Google and Outlook
Within weeks of launching, all mailboxes were running at 100% health, ensuring their messages landed in the inbox.
Strategy
Our partnership was built on a foundation of collaboration and rapid iteration. From the beginning, we worked side-by-side with Raymond, treating our team as a true extension of his. Through regular bi-weekly meetings, we reviewed campaign results, tested various messaging angles, and used Raymond's expert insights to continuously sharpen our approach.
This close communication loop was critical. It allowed us to quickly pivot and refine the copy until we found a message that truly resonated with his target audience. Our approach is never "set and forget," and the dedicated SDR team handled all inbox management, which allowed Raymond to focus on taking qualified sales calls instead of getting stuck in the back-and-forth of email replies.
In just a few months, 11 Agency’s outbound efforts were completely transformed:
Booking 2-3 qualified calls every single week (On one week we even booked 7!)
Successfully diversified lead sources, creating a predictable new pipeline.
Freed up the internal team from the operational headaches of running cold outreach.
Gained an expert GTM partner and a dedicated SDR team.
(weekly statistics)
"The expertise your team has is a really big lift. And then the SDR team... I don't have to go in and send emails back and forth. That hasn't been the case for other agencies I've worked with in the past. I would just have to do all that myself. So yeah, those two things have been a really big help for me."
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